Simma's Bakery
817 North 68th Street -
Wauwatosa, WI 53213

Simma’s Bakery has been a sweet Milwaukee staple of excellence since it first opened its doors in 1979. Simma built her bakery on one simple vision — a dedication to quality. Since her passing, the bakery has continued to maintain this emphasis on quality. Combined with the passion of the committed team of talented individuals who work there, Simma’s Bakery was recently listed as one of America’s Top 25 Bakeries by the International Restaurant and Hospitalities Ratings Bureau.


Irina Yundov, Simma’s daughter, has been carrying on the family tradition since her mother passed away. After many years in the business, she is passing on the legacy to the bakery’s newest owners, Mark and Peggy Carollo, who have run their own family bakery (Croissant Etc.) for the past 15 years.


“I felt like I wasn’t as passionate about this bakery as I needed to be,” Yundov admits. “I felt like it deserved a passionate owner that was going to grow it and move it up even further.”


The Carollo’s are taking over Simma’s Bakery with their unrelenting passion for pastries. They chose to buy the bakery because of its reputation, staff and passion-driven success. “Because of the brand, the reputation, the awards that Simma’s has…I’m not going to do anything to jeopardize the success it has had,” Mark Carollo emphasizes.


Simma’s Bakery continues to employ all 35 employees, who worked there prior to the ownership change including a number of longtime employees that actually started working with Simma over 24 years ago. The staff is one of the cornerstones to Simma’s success. They are the ones who create the delicious Simma’s signature cheesecakes, extraordinary wedding cakes and delectable pastries.


One of the foundations of Simma’s Bakery mission statement is, “to provide all of our customers with an unparalleled product and experience” where “customer satisfaction is our ultimate goal.”


Many have testified to Simma’s excellence, including Julia Child. Each testimony praises the superior taste and pure elegance of each dessert the bakery produces. With this type of success and admiration, decades of tradition, award-winning recipes and passion-driven staff, Simma’s Bakery is not only Milwaukee’s premier bakery and pastry shop, but is also recognized nationally as one of the top retail bakeries in the country.